Wagner & Florack
Brand Identity
OLD VALUES IN A NEW DESIGN
The Wagner & Florack Vermögensverwaltung AG (Wagner & Florack Trust Management) are all about successfully taking care of, and growing, their clients’ funds. When we received the taks of relaunching the brand, we needed to translate the company’s core values of trust, deep analytic understanding, and value creation, into a new communicative visual appearance.
Wagner & Florack originally approached us to develop a new website, but it quickly became clear that this relaunch would be the perfect moment to give the brand itself a fresh new look. So we started re-working the corporate design, the logo, and of course, the website.
The result? A fully responsive online representation of the company, freshly up-to-date , perfectly encompassing the company’s values, from the logo, general tonality, and all the imagery was used. And all of that alongside crystal clear communication and design guidelines for all future materials.
Constant values require a consistent appearance
From the website to all the print materials, and including all the details like email signatures and Powerpoint templates: Whoever gets in contact with Wagner & Florack should always recognize the brand and the values connected to it. In order to do so, we developed a corporate design concept and defined the parameters for all future executions. On and offline.
We kept the existing colors while further crystallizing the company’s core values: we added a sustainable green and a valuable silver to the color scheme, and delivered clear and mandatory rules for usage of all colors in communication. Thereby keeping the original look & feel.
A new concept for the website was developed, with responsivity being the foucs.
Since content is being viewed on all types of devices – from smartphone to tablets and big screen computers – a responsive design was essential. We have ensured that the website lives up to all the contemporary requirements and has a strong foundation for delivering the very values that have made Wagner & Florack successfull on all devices. Interactive, fully responsive, and perfectly integrated into the new corporate design.
The website is fully responsive and optimized for display on all devices.
A new concept for the website was developed, with responsivity being the foucs.
Since content is being viewed on all types of devices – from smartphone to tablets and big screen computers – a responsive design was essential. We have ensured that the website lives up to all the contemporary requirements and has a strong foundation for delivering the very values that have made Wagner & Florack successfull on all devices. Interactive, fully responsive and perfectly integrated into the new corporate design.
The website is fully responsive and optimized for display on all devices.
The imagery reflects Wagner & Florack’s core values as well
Modern, stable, highend: the imagery that we created for the relaunch builds an atmospheric foundation for all other content.
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ANSCHRIFT
BRAND.NEW DAY GmbH
Rudolfplatz 3
D-50668 Köln
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