WE TURN DIGITAL PRODUCTS
INTO EMOTIONAL IMPACT

We are experts at the interface of developing digital products that simply work –
and creating impactful brand communication.

WE DELIVER RELEVANCE

As a partner-led agency, we have been creating impactful brand communication since 1995. Our keys to your success: good ideas, cutting-edge knowhow, clarity in communication, and most crucially, a relevant message.

The development of digital communication solutions is complex and challenging. At the end of this process, we provide the exact opposite of that: successful communication solutions that are clear, communicable, catchy and intuitive.

We specialize in initializing these creative processes with the right vision – and in keeping things moving smoothly until the product is completed to perfection. Relevance is the determining factor from the very beginning.

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AT HOME IN EVERY TIME ZONE

Wherever your company is active: BRAND.NEW DAY is there for you. Thanks to our international network, we aren’t only capable of providing seamless processes across time zones, but we also pride our selves in having the ability to work within different country specific environments.

Each market has its own laws and customs. This is particularly true for companies that want to have an impact across borders, and therefore require reliable partners. BRAND.NEW DAY will be your guide in this: We’ve already made a home across multiple markets, and this number continues to grow.

Our locations

Köln

… is our headquarters for development, and for the steering of national and international marketing projects. Reliable, competent and friendly: this is how we have been developing interactive communication here since 1995.

Belgrad

… is our IT headquarters. Our technical lead works with a scalable team of up to 100 specialized developers, and always delivers in time, within the agreed upon budget.

Sydney

… is our dedicated line to the asia-pacific markets. Our partner agency Zulu8 knows the markets there better than anyone else. They develop, manage and leads projects locally in close cooperation with our Cologne office.

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Customer loyalty

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We are looking forward to hear from you.

YES, I DO

Brand

Corporate Design

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Dialogue Marketing

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Conception

Development

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Strategy consulting

Customer loyalty

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Wir freuen uns auf ihre Kontaktaufnahmen.

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Druckberatung

Damit Ihre Marke immer den richtigen Eindruck macht

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E-Mail-Marketing

Von der ersten Idee bis zum nächsten Lead

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ALWAYS RELEVANT: OUR CLIENTS

National and international, from startup to SMB to corporations.

1LIVE, NRW’s biggest radio station, has been working with the creative power of BRAND.NEW DAY’s on cross-media projects.
The result of this collaboration was the creation of tipping games for the world cup, the 1LIVE pub cup, the 1LIVE club cup. And finally, still on air and online right now, the 1LIVE 11-ti;, a tipping game where users play against experts from the 1LIVE 11-team.

FACTS

INDUSTRY: Medien
ACTIVITIES: Tippspiel Bundesliga, Tippspiel WM, Tippspiel EM

Germany’s largest public TV-station, ARD, has been working with BRAND.NEW DAY for many years. We work to develop highly successful online tools for the station. These include the Sportschau Bundesliga tipping game, and the tipping games for the world cup and European cups.

FACTS

INDUSTRY: Medien
ACTIVITIES: Tippspiel Bundesliga, Tippspiel WM, Tippspiel EM

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FACTS

INDUSTRY: Medien
ACTIVITIES: Stategy, Direct marketing

More later

FACTS

INDUSTRY: Food & Drinks
ACTIVITIES:
Interactive applications

Presenting branded fragrances online is a unique challenge. Cosmopolitan Cosmetics and BRAND.NEW DAY have developed unique brand experiences around trendy labels, such as Naomi Campbell Cosmetics or Strenesse perfumes.

FACTS

INDUSTRY: Industrie

ACTIVITIES: Produktpräsentationen Internet

When it comes to interactive communication solutions, the Stuttgart auto corporation has a long history of working with BRAND.NEW DAY. Complex trade show applications, intranet solutions and mobile apps have all been created for corporate brands, such as Mercedes Benz, Setra, Freightliner, Western Star and Fuso.

FACTS

INDUSTRY: Automotive

ACTIVITIES: Medienproduktionen, POS-Anwendungen, Intranet-Anwendungen, Mobile-Apps

The Edscha Group is an important partner within the automotive industry, and in key market areas, holds a leading position globally. BRAND.NEW DAY has managed many of their tasks in corporate communication. The central focus was on interactive brand communication and a worldwide roadshow, featuring interactive product examples and innovative iPad applications. Further tasks included the relaunch of their corporate website, concept, design and development of the new corporate brochure, as well as the development of multiple corporate presentations.

FACTS

INDUSTRY: Automotive

ACTIVITIES: Roadshow, Website, Corporate Communication

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FACTS

INDUSTRY: Unterhaltung

ACTIVITIES:Strategy, conception

After the acquisition by MPC Münchmeyer Petersen & Co. the Ferrostaal GmbH, located in Essen, is restructuring their corporate divisions. The company employs around 3,600 people worldwide across more than 50 locations. BRAND.NEW DAY was in charge of the necessary adjustments to the corporate CI, and a design concept for the positioning of the sub brands that rolled out globally.

FACTS

INDUSTRY: Industrie

ACTIVITIES: Unternehmenskommunikation

Full Tilt Poker – one of the world’s largest online poker platforms. BRAND.NEW DAY are the driving force behind their successful projects Heads Up and Million Euro Challenge. Starting with online ads, moving on all the way through to the idea itself, execution of the TV campaign, and the design of the marketing materials for the actual event – the client used a wide range of our expertise.

FACTS

INDUSTRY: Entertainment

ACTIVITIES: Media Production, Online Ads, Event

GVC PLC is listed on the Financial Times Stock Exchange, which is the most important British stock index. It is also one of the world’s largest entertainment corporations with brands like bwin, PartyCasino and CasinoClub. Since 2010 they have assigned us with a wide range of communication tools.

FACTS

INDUSTRY: Entertainment

ACTIVITIES: Brand Development, Brand Communication, Product Communication, Direct Marketing, Active Customer Loyalty, Customer-Relationship-Marketing, Event Development & Event Management

Haemochrom Diagnostica is one of Europe’s most important manufacturers in coagulation and endotoxin diagnostics. Since 2009 BRAND.NEW DAY has been providing this client with marketing services, starting with their website, and including trade shows and product communication.

FACTS

INDUSTRY:Healthcare

ACTIVITIES:Website, Trade Shows, Product Communication

The Handelsblatt is a leading German media publication for economics. To raise web traffic for their website, Handelsblatt successfully implemented BRAND.NEW DAYs Tippklick tipping game in their sports section. To this end, during the world cup and Euros, traffic saw significant increase.

FACTS

INDUSTRY: Medien

ACTIVITIES: Web-Entertainment

Before the splitting of the corporation, financial services were one of the most successful divisions of Karstadt-Quelle AG. Aside from creating their web activities, BRAND.NEW DAY was also the genius behind the co-branding projects e.g. for Quelle Financial Services, Neckermann Insurances, Corporate Discount and KarstadtQuelle Financial Services.

FACTS

INDUSTRY: Financial Services

ACTIVITIES: Websites, Co-Branding, Online Ads and Activities

When the heavy machinery corporation MAN decided to invite tenders for the development of their own intranet, we were assigned with creating the foundations of this complex task: In a tailored workshop, we developed the concrete needs, defined future tasks, and developed first workflows, thereby setting the foundations for the aspired developments – both strategically and in terms of content.

FACTS

INDUSTRY: Automotive

TÄTIGKEITEN: Consulting, Concept, Workshop Moderation

Mercedes-Benz is one of our oldest clients. In 2002, BRAND.NEW DAY already carried the full responsibility for the trade show booth of their subsidiary; Mercedes-Benz Steering Systems. New challenges were added every year, in particular regarding trade show communications of their commercial vehicles division.
For example, in 2012, 70% of all their motion picture and interactive communication on the IAA show presence was developed by us. In 2013 we went a step further and also developed a mobile app, the Mercedes-Benz Genuine parts game. This app was translated into 9 languages and is available on Apple’s AppStore and Google’s Playstore, for the Aftersales Service division.

FACTS

INDUSTRY: Automotive

ACTIVITIES: Trade Show Communication, Corporate Communication, Mobile Apps

 
BRAND.NEW DAY developed an innovative new look for Merck KG: Merck generica. The new corporate brand positions itself as a provider of high-end pharmaceuticals at a generic price. Key features of products were presented in detail, and a matching offer of service were in line with the premium style and character. The corporate design concept ensured that every product was presented as its own brand – under the brand umbrella of Merck generics.

FACTS

INDUSTRY: Finanzen

ACTIVITIES: Produktkommunikation, Unternehmenskommunikation, Internet-Präsenzen

After Mylan Inc.‘s acquisition of Merck KGaA’s generics division, BRAND.NEW DAY executed the full brand changeover for all communication materials. Our next collaboration was the launch of the new micro contraceptive pill Estelle as a standalone brand. BRAND.NEW DAY developed the concept “Estelle – all mini” that showed the micro pill’s benefits in a fresh, friendly, and convincing way. As well as the packaging, a powerful 3-step mailing for gynecologists was also developed.

FACTS

INDUSTRY: Healthcare

ACTIVITIES: Product Communication, Corporate Communication, Websites

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FACTS

INDUSTRY: Food & Drinks

ACTIVITIES: Website, campaign

The largest German loyalty program relies on software solutions by BRAND.NEW DAY. Payback has been utilizing our vast range of building blocks of web entertainment modules. Whether it’s a world cup special, Facebook promotion, or cross-branding tool, the basis of promotions, or the automated point-collection and the enhanced security measures, BRAND.NEW DAY was behind it.

FACTS

INDUSTRY: Medien

ACTIVITIES: Web-Entertainment, Gewinnspiele

Pyrolyx became the global leader with this innovative procedure, as BRAND.NEW DAY developed their corporate brand, as well as all other communication tools. The first step was to define the most important brand content, and to develop the corporate identity and design. A corporate brochure and the website was developed in addition to stationery, as initial communication tools.

FACTS

INDUSTRY: Industrie

ACTIVITIES: Corporate Design, Internet-Präsenz, E-Mail-Marketing

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FACTS

INDUSTRY: Food & Drinks

ACTIVITIES:Web based AR apps

BRAND.NEW DAY developed a POS-sweepstake game for iconic brand, Ricola. Customers were able to upload their own photos, and vote on the photos of other users on the elegant microsite.

FACTS

BRANCH: Retail

ACTIVITIES: Web-Entertainment, Sweepstakes

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FACTS

INDUSTRY: Entsorgung

TÄTIGKEITEN: Website, Relaunch

The Schreiner Group is one of Germany’s leading high-tech service providers. With BRAND.NEW DAY’s help, their website conveys this same message. The project team spent six months working on this huge brand relaunch. Hundreds of pages were created to adequately present the Schreiner Group and their subsidiaries.

FACTS

INDUSTRY: Industrie

ACTIVITIES: Internet-Präsenz

When pitching for the new TV commercial for the image campaign “All the best”, BRAND.NEW DAY and their network partner Congaz, truly asserted themselves in the face of renowned competitors. The knowledge of the generics market, paired with the highly emotional tone, resulted in a TV commercial that was broadcasted nationwide.

FACTS

INDUSTRY: Healthcare

ACTIVITIES: TV Commercial

Sympatex Technology focusses on their core competence of efficient membranes. The Sympatex group employs around 300 people in 18 countries, 75 of them at their headquarters in Unterföhring, not far from Munich. BRAND.NEW DAY developed their online communication using easy to grasp 2D animations. This new trendsetting look and communication style reflected the modern and innovative position the company holds.

FACTS

INDUSTRY: Industry

ACTIVITIES: Product Communication, Websites, Email Marketing

TARGOBANK fulfills their customers’ wishes of reliable consultation, and easy, attractive products for all of life’s callings. A reliable agency that fulfills the vast requirements of daily corporate and product communication, intensively, effectively and ‘on brand’: at BRAND.NEW DAY, we made this a reality. And our most recent project: innovative email newsletter expertly optimized for mobile devices.

FACTS

INDUSTRY: Financial Services

ACTIVITIES: Product Communication, Corporate Communication, Email Newsletter

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FACTS

INDUSTRY: Lifestyle

ACTIVITIES:Co-Brands, App development, website, SEO consult

The „Wagner & Florack Vermögensverwaltung AG“ (asset management) has been both growing and successfully taking care of their clients’ wealth since 2003. When we received the opportunity of relaunching the brand, it was key to translate the company’s core values into a communicative image – expertise, trust, and economical sustainability.

FACTS

INDUSTRY: Finanzen

ACTIVITIES: Website, Corporate Design, Markenentwicklung

In order to advance the iconic activity “Alle gegen Pistor” on the radio, WDR2 was looking for an innovative partner. An online and interactive version of Tippklick was created, with 100,000 active players today. This is cross-media at its best, as the radio audience itself creates talking points for the radio shows, with their tips on the internet.

FACTS

INDUSTRY: Medien

TÄTIGKEITEN: Web-Entertainment

The online editorial team of this well-established economics news publication, was looking for a way to gain and lock down new users in a short time-frame. A tipping game on their website during the World cup was the perfect way to achieve this. The basis of their growth was our proven software modules; the Tippklick system.

FACTS

INDUSTRY: Medien

ACTIVITIES: Web-Entertainment

XCCELO develops and sells digital systems for access control and time recording. When the company contacted us, all they had was a logo, some brand colors, and a starting date for a trade show. From there, we developed everything: corporate design, product names, brochures, the website, and further communicative materials. This was the beginnings of a wonderful collaboration – and a very special brand within a very special niche.

FACTS

INDUSTRY: Zutrittskontrolle und Zeiterfassung

ACTIVITIES: Markenentwicklung, Corporate Design, Unternehmenskommunikation, Website

STILL ANALOGUE: OUR TEAM

Strategists, conceptioners, developers, designers and project managers – and all of us have one goal: making your company’s relevance visible.

Get to know personally

LERNEN SIE UNS PERSÖNLICH KENNEN

Wir freuen uns auf Sie.

ANSCHRIFT

BRAND.NEW DAY GmbH
Rudolfplatz 3
D-50668 Köln

TELEFON

+49 221 2732 1715

E-MAIL

post@brandnewday.de