XCCELO develops and sells digital systems for access control and time registration. The company is going new ways while doing so: open interfaces, web-based interfaces and a barrier-free design enhance the efficiency with the initial installation and future use.

When a company develops a complex product, that makes everything easier for their target audience, it’s self-explanatory that the communication should speak a clear and simple language. We accepted the challenge and used the existing elements – up to now just a logo and two main colors – as a starting point for executing the first comprehensive communication concept in the company’s history.

First we created a corporate design concept that created substance over all products. Then we translated it into a variety of different communication materials. At the same time we developed product names and a fully responsive website that made all content easily experienceable thanks to a clear information architecture.