Famosa Real Estate
OPEN UP THE CURTAINS FOR A NEW BRAND.
FAMOSA creates spectacular estates in Ibiza, providing luxury second to none. There are two things that characterize the brand FAMOSA: unusually high aspirations, and Ibiza’s unique character. To this end, BRAND NEW DAY created a completely new world that perfectly communicates FAMOSA’s branding and character across all channels, building the perfect platform for the company’s portfolio of services.
With FAMOSA, we had the exciting opportunity of building a new brand from scratch. The two managing directors, Julia Flemmerer and Christina van Ederen, only had one key promise to begin with: to create estates that combine exquisite quality with Ibiza’s lively spirit. This one promise provided us with a clear sense of story and focus that we were able to translate into a brand that’s rife with character.
This fresh new logo, color scheme, and imagery, were all created to coincide with a comprehensive corporate design, and the brand’s very own tonality. In order to do so, we developed the first public representation of FAMOSA: a responsive corporate website that perfectly conveyed the unique attributes of this very special Ibizan real estate company, across all formats.
UNIQUE AND UNMISTAKEABLE
The logo we created neatly ties several aspects together: its stylized layout and character builds upon the theme of planning and design, while staying true to the visual stlye of other successful luxury brands. And: The diagonal part of the logo is perfectly predestined to be a visual anchor across the brand. In this way, we have given FAMOSAs brand image both substance and personality.
EXPERIENCE THE ENTIRE BRAND
ON ONE PAGE
The website makes the world of FAMOSA tangible. Thanks to the utilisation of a one-pager design for the site, we were able to accurately decide how to construct FAMOSAs story. It meant that the site became more than just a beautiful high-end design. It also offered the perfect story and connection between the seemingly opposing worlds of absolute luxury, and Ibiza’s unique lifestyle.
Naturally, the FAMOSA website is fully responsive and optimized perfectly across all devices.
EACH PROJECT HAS ITS OWN PERSONALITY
Each of FAMOSA’s estates has its unique character; every project has its individual personality. So what could be a better solution than to create sub-brands within the FAMOSA framework: independent brands in their own right, that are clearly connected to FAMOSA.
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