Pyr | BRAND.NEW DAY GmbH

Pyrolyx

Corporate Identity

GREENTECH PRESENTED WITH A STRONG PERSONALITY

Pyrolyx turns old tyres into a source of raw materials. Thanks to the innovative technology, for the first time, there is an ecological and sustainable way of getting back high value Carbon Black. Developed by Pyrolyx AG. BRAND.NEW DAY has been at the company’s side since their market launch – after a successfull pitch against established agencies from Munich. We developed the entire CI. The entire brand image came to life in just six months: brand logo, brand tagline, color scheme, imagery, corporate design, and the corporate website.

The entire brand image came to life in just six months: brand logo, brand tagline, color scheme, imagery, corporate design, and the corporate website.
The Logo symbolizes the recycling technology in a memorable way. The tagline “nachhaltig, wirtschaftlich, wegweisend” (“sustainable, economical, seminal”) supports the innovative appearance. Color scheme and imagery are designed to deliberately sit far way from the negative and overused “dirty” recycling metaphor.

Alongside the stationery, working in parallel, Powerpoint presentations, corporate brochures and press kits were also created, completing the company’s online presence. It captivates the viewer with intricate infographics and animations that explain the Pyrolyx technology in a simple way.

CORPORATE IDENTITY

In just six months we created the corporate brand, Pyrolyx. Logo and tagline symbolize the recycling idea in a memorable way.

HIGHTECH PRESENTED IN A FASCINATING WAY

A special challenge: innovative technologies are complicated – that’s in the nature of things. We reduce the complexity to the relevant core, so everyone can understnad what Pyrolyx are about.

INFORMATIVE WEBSITE

The corporate website works as the primary source of information for investors and press. The comprehensive online image brings a quick and intuitive structure together, with a wealth of information.

Corporate brochure

Short and succint, the explanation-heavy technology is brought to the readers in an easy-to-digest way.

PRESS KIT

For the Pyrolyx AG’s press conferences, an extendable folder was created, one that successively evolved into a reference of work for any interested media.

NEWSLETTER

Subscribers to the Pyrolyx email newsletter receive current information from the company. The newsletter is developed with responsivity in mind, so that it is optimized for display on all devices, from mobiles and tablets to computer screens.