Success factor client magazine
10 years of brand communication – 10 years of successfull customer binding. For a decade we have been creating the CasinoClub magazine for the multinational GVC group, one of the world’s biggest corporations in the field of sports bets and gambling. As part of a holistic customer loyalty concept, the magazine is the communicative flagship in brand communications, that brings together online and offline.
They aren’t just readers of a magazine and members of a club. They are a community! And that is exactly the type of experience that reading the CasinoClub magazine conveys: with high-end, relevant content that is tailored to the sophisticated customers of the boutique casino. Travel reports, stories about gadgets & gimmicks, lifestyle trends – in short: Things that speak to the target group. In a presentaion that shows quality and
class: with a high-class haptic and a fresh layout that is state-of-the-art. GVC knows what value the magazine has for them: In a generic market, where competitors’ products are hardly distinguishable, service and brand are what matters. The customer magazine is predestined to convey these success factors. That is what CasinoClubs 2-figure growth rates have been showing over the last years.
CONCEPT
Which topic fits the season? How do we execute it visually and in terms of content? The best idea beats the good one! We don’t settle for any less.
Design / Layout
Design /
Layout
The CasinoClub magazine feels good and looks good. Our team is guaranteed to always be stylish and up to date!
EDITING / COPY
EDITING /
COPY
Journalistic competence, depth of research and awesome writing – those are our core qualities that make our editorial team stand out.
FACTS
YEARS
EDITIONS
PAGES
YEARS
EDITIONS
PAGES
LERNEN SIE UNS PERSÖNLICH KENNEN
Wir freuen uns auf Sie.
ANSCHRIFT
BRAND.NEW DAY GmbH
Rudolfplatz 3
D-50668 Köln
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