The Euros tipping game

Bull’s eye with dialogue marketing for the mother of all tipping games

“Tippklick – Das Original“ can do more: in addition to being a tipping game, each client can profit from the benefits of integrating their corporate design and appearing as the originator of the game, and thereby enhancing customer and employee loyalty to their brand.

We demonstrated this benefit with an on-point mailing system for potential new clients. To ensure it was a guaranteed attention-grabber, we even included a whistle. At the same time, we used a high quality box to communicate the benefits of having one’s own tipping game, using typical football lingo.

The Box

Perfect for serving all recipients

All relevant top-level information was depicted on the box for quick reading Short sentences and using language from the world of football invited users to read on – a clear call to action for them to get in touch.

The giveaway

Literally attention-grabbing

Not only did the Tippklick-branded whistle perfectly fit the theme. It also raised attention towards the recipient. Simply powerful!

The landing page

Our next point of victory was the personalized landing page

Those wanting more information before ordering had plenty of personalized text on the microsite to get into, text that we built specifically for this promotion. Fast, a simple structure, personalized, and nearly as exciting as the Worldcup finale itself.


Wir freuen uns auf Sie.


Rudolfplatz 3
D-50668 Köln