Wagner & Florack
Brand Identity
OLD VALUES IN A NEW DESIGN
The Wagner & Florack Vermögensverwaltung AG (Wagner & Florack Trust Management) has successfully been taking care of and growing their clients‘ funds. When we received the job to relaunch the brand we had to translate the company’s core values – trust, deep analytic understanding and creating value – into a new communicative appearance.
The company Wagner & Florack originally approached us to develop a new website, but it quickly became clear that this relaunch would be the perfect moment to give the brand itself a fresh view. So we started re-working the corporate design, the logo and of course, the website.
The result? A fully responsive internet appearance in an up-to-date look, that perfectly represents the company’s values, from the logo, the tonality to the imagery that was used. And all of that with crystal clear communication and design guidelines for all future materials.
Constant values ask for a consistent appearance
From the website to all print materials up to details like email signatures and Powerpoint templates: Whoever gets in contact with Wagner & Florack should always recognize the brand and the values that are connected to it. In order to do so we developed a corporate design concept and defined the parameters for all future executions. On and offline.
We kept the existing colors but further crystallized the company’s core values: we added a sustainable green and a valuable silver to the color scheme and delivered clear and mandatory rules for usage of all colors in communication. Thereby we kept the original look & feel.
A new concept for the website was developed and it the website was developed responsively.
Since content is being viewed on all sorts and sizes of devices – from the smartphone to the tablet to the big screen PC – a responsive design has become essential. We have ensured that the website lives up to the most modern requirements and has a strong foundation for delivering the values that have made Wagner & Florack successfull on all devices. Interactive, fully responsive and perfectly integrated into the new corporate design.
The website is fully responsive and is displayed optimally on all devices.
A new concept for the website was developed and it the website was developed responsively.
Since content is being viewed on all sorts and sizes of devices – from the smartphone to the tablet to the big screen PC – a responsive design has become essential. We have ensured that the website lives up to the most modern requirements and has a strong foundation for delivering the values that have made Wagner & Florack successfull on all devices. Interactive, fully responsive and perfectly integrated into the new corporate design.
The website is fully responsive and is displayed optimally on all devices.
The imagery reflects Wagner & Florack’s core values as well
Modern, stable, highend: the imagery that we created for the relaunch builds an atmospheric foundation for all other content.
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ANSCHRIFT
BRAND.NEW DAY GmbH
Rudolfplatz 3
D-50674 Köln
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